Steep Hill Mississippi Completes $1.25M Fundraising, Appoints Allen Whitt as New CEO
Flowood, MS - May 20, 2025 - Chromatic, LLC (dba Steep Hill Mississippi), a leading cannabis-testing facility based in Flowood, Mississippi, has successfully completed a $1.25 million fundraising round to bolster future growth. The funds were raised entirely from existing investors and will be used primarily to enhance operational efficiencies, expand analytical capabilities, and further invest in cutting-edge laboratory equipment.
"Launching a testing lab is a formidable challenge, as demonstrated by the closure of two Mississippi laboratories," said Mark Henderson, President of Steep Hill Mississippi. "While we take pride in being the state's first and largest cannabis testing lab, we recognize success is a long-term endeavor. This fundraising eliminates all corporate debt and positions us strategically for sustainable growth in a demanding industry."
Concurrently, Steep Hill Mississippi announced the appointment of Allen Whitt as its new CEO. Whitt, an original investor and founder of Steep Hill Mississippi, brings extensive operational expertise to the role, having successfully led multiple organizations through periods of substantial growth and improved efficiency. Whitt is based in the Jackson, Mississippi area.
"I am honored to take on the responsibility of leading this exceptional organization," said Whitt. "Mark and the Board have tasked me with leveraging my operational experience to reduce lab turnaround times and further enhance our already industry-leading reliability. Regardless of whether Mississippi has 50,000 or 100,000 medical cannabis patients, our commitment remains ensuring that Mississippians have access to safe, reliable, and compliant products."
For additional details, investor relations, or media inquiries, please contact:
Allen Whitt, CEO
Email: allen.whitt@steephillms.com
Phone: (601) 910-3001
About Steep Hill Mississippi - Founded in 2020, Steep Hill Mississippi was the first licensed cannabis testing lab in the state and remains a trusted partner for licensed cultivators and processors. Steep Hill Mississippi is ISO 17025 accredited, demonstrating its commitment to maintaining the highest standards of quality, accuracy, and regulatory compliance in the cannabis testing industry.
